Sam Lundin is the founder and CEO of Vimbly Group, a private holding company he started in 2012 that owns and operates software and e‑commerce businesses.
His involvement varies by company. In some he's hands-on: technology, strategy, and operations. In others he works at the ownership level: structure, capital, and long-term planning.
A former hedge fund technology investor, Sam left finance to build companies instead of analyzing them.
Vimbly Group
Operating businesses across software and e‑commerce for over a decade.
Software
B2B SaaS
Subscription software products that businesses use to reach their customers and run their operations.
E-commerce
Consumer brands
E‑commerce brands designing and selling physical products to customers across the U.S. and internationally.
Approach
Long-term holds
Privately held, permanently capitalized, and operated with no fund timeline.
Featured in
Outside of work
Sam is a scuba enthusiast, handstand practitioner, and avid reader. His interests include nutrition, strength training, and radical life extension.
He's also a real estate hobbyist whose Airbnb listings perform in the 90th percentile — the result of a mathematically derived strategy he's happy to share with anyone who asks. He lives in Miami with his wife and two daughters.
